October 2025

What is the Helly Hansen logo controversy?

What is the Helly Hansen logo controversy? Helly Hansen clothing has been appropriated by far-right and neo-Nazi groups due to the brand’s HH logo, which extremists choose to interpret as an abbreviation for Heil Hitler. Reports of this association have surfaced internationally, and in Australia members of the National Socialist Network (NSN) were observed . […]

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Why is everyone wearing Helly Hansen?

Why is everyone wearing Helly Hansen? The other big reason professionals across industries choose Helly Hansen Workwear is for its durability in gear. Whether workwear, outdoor, or sailing apparel, their products undergo construction so that they can resist the harshest conditions. Founded in Norway in 1877, Helly Hansen has been a pioneer in innovative, outdoor

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