Why is Gen Z so obsessed with water bottles?
For Gen Z, a water bottle is both a necessity and a fashion statement. Social media are awash with videos of tumblers. The hashtag #WaterTok has 2. TikTok. Youngsters connect their water bottles “to their outfit and to their lifestyle”, says Matt Navarro, global president of Stanley 1913, a leading brand. Owala water bottles are a sensation among Gen Zers thanks to social media and an emotional connection. Owala is exploding in popularity as Gen Z’s new favorite water bottle, with the company transforming from a family business to a social media sensenation.For Gen Z, a water bottle is both a necessity and a fashion statement. Social media are awash with videos of tumblers. The hashtag #WaterTok has 2. TikTok. Youngsters connect their water bottles “to their outfit and to their lifestyle”, says Matt Navarro, global president of Stanley 1913, a leading.
Are Gen Z drinking again?
Recent data has shown the proportion of gen Z – those born roughly between 1997 and 2012 – who are of legal drinking age and have consumed alcohol in the past six months has increased by 7% between 2024 and 2025. Generation Z (roughly those born 1997–2012) is reshaping the beverage-alcohol landscape. Numerous studies show that Gen Z (now of legal drinking age in many markets) consistently drinks far less than older cohorts.Gen Z is swapping booze for lattes, mocktails and ‘wellness’ drinks, trend report finds. Gen Z is redefining what it means to drink — and alcohol isn’t part of the plan. The youngest legal drinkers are ditching the bar cart for cold brew, swapping tequila for wellness shots and turning drinks into daily rituals.