Why is Decathlon changing its name?
Decathlon has changed its name to Nolhtaced for a month in Belgium for promoting reverse shopping. DECATHLON, one of the biggest sport brand in the world, was not created by chance. It is the culmination of a vision, that of Michel Leclercq, who was able to spot the potential of a booming market and turn it into a unique success story.Decathlon will close all retail locations in the US in order to focus on other channels that distribute Decathlon products, including Decathlon.
Who is Decathlon owned by?
Michel Leclercq and the DECATHLON foundation. DECATHLON, one of the biggest sport brand in the world, was not created by chance. It is the culmination of a vision, that of Michel Leclercq, who was able to spot the potential of a booming market and turn it into a unique success story. A Decathlon India spokesperson said the company displays products from other brands on its platform for easy viewing and to make sporting goods accessible to more people but redirects consumers to the respective brand’s website for billing and fulfilment. We are a single-brand retail company and not a marketplace.Decathlon is the world’s largest sporting goods retailer, with over 1,700 stores all around the world. With our vertical business model, including research and development facilities, production, and supply chain in-house – we can offer high-performing products without the premium price.Decathlon is the world’s largest sporting goods retailer, with over 1,700 stores all around the world. With our vertical business model, including research and development facilities, production, and supply chain in-house – we can offer high-performing products without the premium price.
What is the new brand of Decathlon?
During the process, the Wolff Olins team streamlined an impressive portfolio of 85 brands into a unified and refreshed Decathlon brand. Naturally, a new brand icon was introduced too, known as ‘L’Orbit’, expressing the Decathlon’s new purpose: ‘to move people through the wonders of sport’. The rebranding of Decathlon is not only about its brand image, but also about its commitment to sustainable and responsible transformation. As a global brand, Decathlon wants to strengthen its influence in the world of sport by implementing initiatives that look to the future.Why did Decathlon change its logo? Decathlon redesigned its logo to create a more modern, dynamic, and digital-friendly brand identity. The rebranding aligns with the company’s global expansion, digital transformation, and sustainability initiatives while ensuring a cohesive brand presence across markets.In November 2023, Decathlon acquired Bergfreunde, an online specialist retailer for mountain sports, climbing, and outdoor equipment.The objective is to reuse as much equipment as possible in order to reduce the impact on our environment and avoid waste, Decathlon announced. Decathlon changed its name to NOLHTACED.Decathlon changed its name to NOLHTACED. French sporting goods retailer Decathlon has reversed its name for a month in three cities in Belgium in order to promote environment-friendly practices, the company announced on Instagram earlier this week.
Is decathlon an UK company?
Decathlon was founded in 1976 in Lille, France, with a mission to sustainably make sport accessible for the many. Before too long Decathlon UK opened its first store in Surrey Quays, London, in 1999, to help the British population get more physically active through sport. Decathlon, the world’s largest sporting good retail chain, opened its first store in Lille, France, in 1976. It now has about 1700 stores in 60 countries and territories.Representative image Leading sporting goods retailer Decathlon generated over Rs 4,000 crore revenue in India and became profitable in FY24 posting gains of Rs 197. RoC filing by the company.This performance almost overshadows the fact that Decathlon is first and foremost a money-making machine which opens a new store somewhere in the world every four days. Its turnover has doubled over ten years, reaching 15.