Which country owns Decathlon?
Decathlon, founded in 1976 in Lille, France by Michel Leclercq, is the world’s largest sporting goods retailer with 2,000+ stores in over 70 countries, including 100+ in India. Decathlon is the world’s largest sporting goods retailer, with over 1,700 stores all around the world. With our vertical business model, including research and development facilities, production, and supply chain in-house – we can offer high-performing products without the premium price.When Decathlon entered India in 2009, it was just another sports retailer. Today, it is the largest sports brand in the country, bigger than Adidas, Nike, and Puma combined.Most shops buy from Nike, Adidas and then add distributor and retailer markups. Decathlon actually skips all that. They design, manufacture and sell everything themselves. They have their own brands for camping, for football or for fitness and their one chain one owner and fewer hands in the pot means lower prices.Michel Leclercq and the DECATHLON foundation. DECATHLON, one of the biggest sport brand in the world, was not created by chance. It is the culmination of a vision, that of Michel Leclercq, who was able to spot the potential of a booming market and turn it into a unique success story.
Is Decathlon a premium brand?
Affordable in-house brands and local sourcing: Rather than competing in the premium sportswear space dominated by other major global players such as Adidas, Nike, and Puma, Decathlon focused on affordability. For 40 years, Decathlon has led the way toward high-quality, low-cost products with a model that produces the best value-to-price ratio in the market.Companies often talk about being ‘customer-centric’, but Decathlon has gone a step further by putting their customers at the heart of their growth strategy. They have built the world’s largest sporting goods company by championing a consumer-centric approach through innovation, technology, and rapid expansion.
Is Decathlon value for money?
Value for money appeal. Decathlon keeps its costs low while maintaining high quality by controlling its entire supply chain, from design to manufacturing to retail, delivering exactly what India wanted. Rapid offline expansion and wide variety. Employees at Decathlon earn an average of ₹18.The average Decathlon salary in India can vary greatly by role. Annual salaries typically range from ₹3,40,000 (or ₹163) for a Sales Manager to ₹10,50,000 (or ₹505) for a Finance Business Partner. This is based on 1731 salaries submitted on Glassdoor by Decathlon employees in India as of December 2025.