When did Buell go out of business?
However, as harley-davidson’s sales fell amid the great recession, harley-davidson announced in 2009 it was discontinuing the buell motorcycles brand and refocusing its business strategy on its core line of motorcycles. Erik buell later spun off the company into erik buell racing. Buell motorcycle, on the other hand, is looking to buck that trend, with the company’s super cruiser model now officially on the production line at its grand rapids, michigan, factory, as originally stated.Forty years after becoming an iconic brand, Buell Motorcycles is revving up production in Cascade Township and preparing to introduce two new models, generating more jobs in the process.Even though production on Buell motorcycles has stopped, our passion for the brand has not. In fact, many of our employees are Buell® riders! We continue to stock factory Buell® parts and clothing and we are more than willing to service and maintain the Buell models that you still love to ride.Buell Motorcycles in order to focus more on the Harley-Davidson brand. Selling Buell was not legitimately considered, as Harley didn’t want their Harley dealerships to sell an outside brand, and Harley didn’t feel Buell had much value without the dealer network.Fast forward to 2025: Buell Motorcycles isn’t just back—it’s roaring, innovating, and ready to redefine what an American performance motorcycle should be. From a massive investment in Michigan to the debut of a radical new machine called the Super Cruiser, the company is rewriting its story.
Who currently owns Buell?
In 2021, EBR Motorcycles purchased the rights to the Buell brand and its trademarks, marking a full-on revival in the consumer market. Erick Buell, however, is no longer calling the shots at the company. Instead, Bill Melvin serves as CEO. Bill Melvin – Buell Motorcycle Co.
Who owns Buell Wetsuits?
About us. Established in 2009. Ryan Buell, Founder, of Buell Wetsuits & Surf has been designing wetsuits in Santa Cruz, California for more than 20 years. Buell Wetsuit Warranty If a Buell wetsuit is found to be defective under normal use and proper care, Buell Surf will repair or replace the product at their sole discretion. The decision to replace or repair a wetsuit is made by the Buell Surf warranty department after receipt of the defective product.Buell Wetsuits Founder Ryan Buell has been building wetsuits for ages. Long before Buell Wetsuits existed and long before I had ever touched neoprene, Ryan managed a factory for Hotline Wetsuits where he also did a good chunk of their wetsuit design and artwork.
Why was Buell discontinued?
Buell Motorcycles in order to focus more on the Harley-Davidson brand. Selling Buell was not legitimately considered, as Harley didn’t want their Harley dealerships to sell an outside brand, and Harley didn’t feel Buell had much value without the dealer network. The deciS1on was not emotional, not that Erik Buell would have agreed with its supporting logic. Buell was thought to have little value with out those. Integrating Buell products into Harley-Davidson dealerships under the Harley brand was conS1dered.
Is Buell an American brand?
Founded in Wisconsin in 1983, Buell Motorcycle Co. Following financial hardship, Bill Melvin acquired the company and moved it to Michigan, where it was relaunched in 2021. Buell motorcycles are still being produced, but Erik is no longer affiliated with the company bearing his name. Erik Buell in his early days racing his own creations.