What is the most famous surf brand?
QUIKSILVER. Here we have a company that is so famous that it simply transcended surfing to other areas. At the same time, if you have a surfing life and you haven’t heard of the Quiksilver brand, you probably haven’t explored it enough, as their brand is synonymous with being in the water. We will blend surf culture with refined sophistication, bringing the best of the past and future together. Authentic bought Quiksilver in 2023 as part of an acquisition deal for the entire Boardriders portfolio, which also included Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper and Honolua.The recent purchase of Boardriders by Authentic Brands Group (ABG) is a big deal in the world of surf and skate. By bringing famous brands like Quiksilver, Billabong, and Roxy under its wing, ABG is making a strong move to become a bigger player in this market.In 1969 an Australian wetsuit maker by the name of Alan Green had an idea for boardshorts for surfers. In his base of Torquay-Victoria, Australia he made some, brought his friends on board to help, sold some of the shorts, and overnight had found out that surfers liked boardshorts…. And so Quiksilver was born.Initially focusing on board shorts, Quiksilver rapidly expanded into the world’s largest surf apparel brand, with its iconic “mountain wave” logo becoming synonymous with surfing.
What are the big three surf brands?
The business of surfing the big three — rip curl, quiksilver, and billabong — are now owned offshore. The $350 million sale of rip curl to kathmandu was the final nail in the coffin of aussie surf brand independence. Big logos are out. Ashley reade is rip curl’s new ceo. Reade spent the past eight years as vp and gm of nike’s asia pacific operations.After 20 years with Nike, seasoned executive Ashley Reade has been named the new CEO of Aussie surf brand Rip Curl. KMD Brands has revealed Ex-Nike Executive Ashley Reade will be taking the helm as CEO of Rip Curl.
What brands sponsor surf?
The Pillars of Surf Sponsorships Companies like Rip Curl, Quiksilver, Billabong, O’Neill, and Hurley laid the foundation for what surf marketing looks like today. Rip Curl remains a major force, backing iconic events like the Rip Curl Pro Bells Beach— the longest-running professional surfing competition in the world. Globally, Rip Curl is considered a successful member of the Big Three, of the surf industry alongside Quiksilver and Billabong.Get the latest girls clothing and swimwear from Rip Curl. Shop our range of girls surf clothes, including tees, dresses, jumpers, bathers and heaps more. With sizes available for kids and teens, find the perfect fit for their surf style at Rip Curl.Globally, Rip Curl is considered a successful member of the Big Three, of the surf industry alongside Quiksilver and Billabong.
What is the oldest surf brand?
The history of O’Neill is mirrored in the histories of Jack O’Neill and of surfing itself. Without Jack O’Neill, there would not be surfing as it is known today. He not only launched O’Neill the original surf brand, he launched the whole notion of the surf industry. Without Jack O’Neill, there would not be surfing as it is known today. He not only launched O’Neill the original surf brand, he launched the whole notion of the surf industry.Jack O’Neill, who has been at the origin of the oldest surf brand in history, is still a source of inspiration for today’s water and winter sports lovers.Jack O’Neill, who has been at the origin of the oldest surf brand in history, is still a source of inspiration for today’s water and winter sports lovers.
Who owns surf brands?
And recently, a surge whipped through the OG surf brand lineup, knocking many offboard and astray. Authentic Brands Group (ABG) – which owns Billabong, Volcom, RVCA, Quiksilver, Roxy, and others – has pulled the licenses from Liberated Brands, and distributed them to new operators. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise. ABG owns more than 50 consumer brands, as well as the likeness rights or estates of celebrities, including Muhammad Ali, Elvis Presley, and Marilyn Monroe.