What is the Helly Hansen logo controversy?
Helly Hansen clothing has been appropriated by far-right and neo-Nazi groups due to the brand’s HH logo, which extremists choose to interpret as an abbreviation for Heil Hitler. Reports of this association have surfaced internationally, and in Australia members of the National Socialist Network (NSN) were observed . Helly Hansen Mens Clothing in Clothing – Walmart.Helly Hansen workwear is often compared favourably to other reputable brands in terms of durability and water resistance.Today, Helly Hansen’s broad range of shoes and boots are worn by professionals and enthusiasts on mountains, oceans, streets and workplaces around the world.
Who wears Helly Hansen?
Today, more than 55,000 professional skiers, sailors, ski patrollers, rescue services, and mountain guides put their trust in Helly Hansen.A leader in technical sailing and performance ski apparel, as well as premium workwear, helly hansen apparel is worn and trusted by more than 55,000 professionals and can be found on olympians, national teams, and at more than 200 ski resorts and mountain guiding operations globally.Helly Hansen (HH) is a Norwegian manufacturer and retailer of clothing and sports equipment, owned by the American clothing company Kontoor Brands and operated as a subsidiary. Currently headquartered in Oslo, it was previously headquartered in Moss, Norway, from its founding in 1877 until October 2009.
Who bought Helly Hansen?
Kontoor Brands Completes Acquisition of Helly Hansen® :: Kontoor Brands, Inc. The acquisition of Helly Hansen is the perfect fit for our strategy to evolve and expand our portfolio of brands, accelerate growth, and deliver long-term value for our shareholders. I want to thank the Canadian Tire and Helly Hansen teams for the partnership in this process.The Norwegian manufacturer of sportswear and workwear, Helly Hansen, expanded its operations in Finland approximately a decade ago.Discover helly hansen We make professional grade gear to help people stay and feel alive. From our home in Norway, Helly Hansen has been making professional grade gear to help people stay and feel alive for more than 140 years.
Is Helly Hansen no longer Canadian?
Canadian Tire has sold its sportswear brand Helly Hansen to an American company, the Canadian retailer announced on Monday. In a statement released Monday, Canadian Tire said “it has successfully closed the previously-announced sale of the Helly Hansen business to Kontoor Brands, Inc. Under the terms of the agreement, Kontoor Brands will acquire 100% of Helly Hansen from Canadian Tire Corporation. We are thrilled to welcome the Helly Hansen team into Kontoor Brands and to build a future together that creates significant value for all our stakeholders.Canadian Tire has sold its sportswear brand, Helly Hansen, to American clothing company Kontoor Brands (Kontoor) for approximately $1.In February 2025, Kontoor Brands agreed to acquire Helly Hansen for $1. The acquisition was completed in June 2025.The acquisition from Canadian Tire Corp will see Kontoor Brands taking over 100% ownership of Helly Hansen for total gross proceeds of approximately $1.Canadian Tire is selling outdoor and workwear brand Helly Hansen to Kontoor Brands, owner of Wrangler and Lee, as part of its renewed focus on its domestic retail business. Kontoor will acquire the brand for CAD $1.
What country is Helly Hansen from?
From our home in Norway, Helly Hansen has been making professional grade gear to help people stay and feel alive for more than 140 years. It all started in 1877 when sea captain Helly Juell Hansen found a better way to stay protected from the harsh Norwegian elements. CAPTAIN HELLY JUELL HANSEN LAUNCHES A LEGEND Soon after, he and his wife Margarethe started producing “oilskin” jackets and pants in Moss, Norway. Their waterproof gear was an immediate success, landing our first product award at the World Expo in Paris in 1878.
Why is everyone wearing Helly Hansen?
The other big reason professionals across industries choose Helly Hansen Workwear is for its durability in gear. Whether workwear, outdoor, or sailing apparel, their products undergo construction so that they can resist the harshest conditions. The Helly Hansen Alpha 4. The jacket is warm enough for most cold days at the ski resort, and on more mild days, our testers didn’t have to wear a mid-layer underneath.