What happened to Hurley brand?
Established in 1979 as a distributor for Billabong clothing in the United States, Hurley was sold to Nike, Inc. Bluestar Alliance LLC in 2019 for an undisclosed price. Founded in Southern California in 1999, Hurley was created to celebrate the freedom and creativity of the ocean lifestyle — blending performance with style for surfers, skaters, musicians, and creators around the world.Founded in 1979 by passionate surfer Bob Hurley, the brand originated as Hurley Surfboards, a modest factory-retail outlet nestled in the heart of Huntington Beach, California’s surf culture.Hurley is an American multinational corporation that is engaged in the design, development, manufacturing, worldwide marketing and selling of apparel, surf equipment, accessories and services. The company is headquartered in Costa Mesa, California.