What happened to Decathlon UK?
Decathlon reported a 5% decrease in turnover and a 2. UK for the 2023 full year. The decline comes after the retailer enjoyed two years of growth in the country, with sales growing by 25% and 6% in 2021 and 2022 respectively. Decathlon (French pronunciation: [dekatlɔ̃]) is a French sporting goods retailer. With 1,817 stores in 79 countries and regions (2024), it is the largest sporting goods retailer in the world.The men’s heptathlon is older and is currently held indoors, contested at the IAAF World Indoor Championships in Athletics.The decathlon is a combined event in athletics consisting of 10 track and field events. The word was formed in analogy to the word pentathlon, from Greek δέκα (déka ‘ten’) and ἆθλον (áthlon ‘contest, prize’).Athletes compete in a combination of running, jumping, and throwing events for two days. The decathlon (men) and heptathlon (women) are sporting events fought with a combination of running, jumping, and throwing events.
What is the new brand of Decathlon?
During the process, the Wolff Olins team streamlined an impressive portfolio of 85 brands into a unified and refreshed Decathlon brand. Naturally, a new brand icon was introduced too, known as ‘L’Orbit’, expressing the Decathlon’s new purpose: ‘to move people through the wonders of sport’. Moving away from ideals of winning and perfection, the rebrand proposed that athletics are meant to induce wonders of play and sport for all, not just pros. With this in mind, Wolff Olins designed a new brand icon, L’Orbit, with the same iconic Decathlon blue.
Why is Decathlon changing its name?
Decathlon has changed its name to Nolhtaced for a month in Belgium for promoting reverse shopping. Decathlon Belgium is changing its name to Nolhtaced for one month. According to a note released by the sports apparel and gear retail chain, Decathlon has chosen to rename itself using the reverse version of its name, Nolhtaced, with the aim to encourage the reuse of products – hence the suggestion to shop in reverse.The objective is to reuse as much equipment as possible in order to reduce the impact on our environment and avoid waste, Decathlon announced. Decathlon changed its name to NOLHTACED.
Why no female Decathlon?
Women can compete in organised decathlons around the world, just not at the Olympics. Decathlete and Icosathlon world record holder, Lauren Kuntz, says it stems from historical sexism that has developed in athletics. Convinced by Olympic decathlete Jack Parker’s coach, L. D. Weldon, to try the decathlon, Jenner had a six-year decathlon career, culminating in winning the men’s decathlon event at the 1976 Summer Olympics in Montreal, setting a third successive world record and gaining fame as an all-American hero.
Is Decathlon a luxury brand?
Decathlon is the world’s largest sporting goods retailer, with over 1,700 stores all around the world. With our vertical business model, including research and development facilities, production, and supply chain in-house – we can offer high-performing products without the premium price. April 29 (Reuters) – French sporting goods retailer Decathlon has started a process to sell about 30% stake in its China business, with a deal potentially valuing the unit at about $1 billion or more, Bloomberg News reported on Tuesday.Decathlon SE is a French sporting goods retailer founded by Michel Leclercq in 1976. It is the largest sporting goods retailer in the world, with over 2,080 stores in 56 countries and regions.Michel Leclercq and the DECATHLON foundation. DECATHLON, one of the biggest sport brand in the world, was not created by chance. It is the culmination of a vision, that of Michel Leclercq, who was able to spot the potential of a booming market and turn it into a unique success story.