What font is used in a logo?
Sans serif logo fonts Some common sans serif typefaces include futura, proxima nova, helvetica, frutiger, and kerning. Sans serif typefaces are considered modern logo fonts and are often used to represent cutting-edge design and futuristic innovation. Typography Basics There are five basic classifications of typefaces: serif, sans serif, script, monospaced, and display. As a general rule, serif and sans serif typefaces are used for either body copy or headlines (including titles, logos, etc.Designers can specialize in typography, the art of designing and arranging text visually. Typeface, or font family, is an alphabet designed so that all the letters and symbols have similar features. For instance, Times, Arial, and Minion are all typefaces. Font, then, refers to the specific style of a typeface.Decorative Fonts. Sometimes called script, novelty, or ornamental, decorative fonts stand out for their unique shapes and personalities. These tend to have a stronger personality or character than traditional serif or sans-serif fonts.
What is the 3 font rule?
A good rule of thumb is to stick to three brand fonts: a primary font, a secondary font, and an accent font. Your primary font will be the workhorse, used for most of your body text. The secondary font should complement the primary one and can be used for headings and subheadings. It is vitally important not to use fonts that are too similar, as this can appear like an unintentional mistake. Yet, equally important in achieving a visually appealing layout is a sense of cohesion. You usually want to stick to no more than three different fonts within a design.