What are the big three surf brands?
The big three surf brands – Rip Curl, Billabong, and Quiksilver – built their businesses as rebellious outsiders, but as they’ve become corporate behemoths, they’ve struggled to connect with younger generations – a cautionary tale of drifting away from your core values and not investing in brand equity. Brand image The Quiksilver brand’s logo, designed in 1973 by founders Alan Green and John Law, was inspired by Japanese painter Hokusai’s woodcut, The Great Wave off Kanagawa. It depicts a large wave with a mountain on a red background.Born on the beach, Quiksilver’s core concept of fashion with function has now been embraced by all who enjoy active outdoor lifestyles. The cresting wave and snow capped mountain logo symbolises excellence and authenticity. The logo was inspired by a famous Japanese woodcut depicting a typhoon wave and Mt Fuji.Quiksilver initially focused on board shorts, but quickly grew into the world’s largest surf apparel brand, with its “mountain wave” logo becoming virtually synonymous with surfing.Quiksilver is a brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California. It is one of the world’s largest brands of surfwear and boardsport-related equipment.
What brands sponsor surf?
The Pillars of Surf Sponsorships Companies like Rip Curl, Quiksilver, Billabong, O’Neill, and Hurley laid the foundation for what surf marketing looks like today. Rip Curl remains a major force, backing iconic events like the Rip Curl Pro Bells Beach— the longest-running professional surfing competition in the world. Ashley Reade is Rip Curl’s new CEO. Now he takes the reins at one of surfing’s most iconic legacy brands.
What is the original surf brand?
WETSUITS YOUTH History O’Neill is the original surf brand and a global leader in wetsuit innovation, trusted by surfers, paddleboarders, wakeboarders, and divers for over 70 years. Without Jack O’Neill, there would not be surfing as it is known today. He not only launched O’Neill the original surf brand, he launched the whole notion of the surf industry. In 1952 when our founder, Jack O’Neill began designing and producing the world’s first neoprene wetsuits out of the world’s first surf shop.The history of O’Neill is mirrored in the histories of Jack O’Neill and of surfing itself. Without Jack O’Neill, there would not be surfing as it is known today. He not only launched O’Neill the original surf brand, he launched the whole notion of the surf industry.
What brand do pro surfers use?
As the most iconic surf brand that has pioneered generations of progression and innovation, Quiksilver has been delivering the best of the best to surfers everywhere since 1969. Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success.
What is the oldest surf brand?
O’NEILL HERITAGE Jack O’Neill, who has been at the origin of the oldest surf brand in history, is still a source of inspiration for today’s water and winter sports lovers. The history of O’Neill is mirrored in the histories of Jack O’Neill and of surfing itself. Without Jack O’Neill, there would not be surfing as it is known today. He not only launched O’Neill the original surf brand, he launched the whole notion of the surf industry.