Is Rip Curl still popular today?
Rip Curl has become one of the largest surfing companies in Australia, Europe, South America, North America and South Africa. Quiksilver. With its roots firmly planted in the surf scene since Kelly Slater’s emergence in the early nineties, Quiksilver has become an iconic brand. They offer high-performance wetsuits and boardshorts, alongside a diverse range of branded fashion.Quiksilver initially focused on board shorts, but quickly grew into the world’s largest surf apparel brand, with its “mountain wave” logo becoming virtually synonymous with surfing.As the most iconic surf brand that has pioneered generations of progression and innovation, Quiksilver has been delivering the best of the best to surfers everywhere since 1969.The big three surf brands – rip curl, billabong, and quiksilver – built their businesses as rebellious outsiders, but as they’ve become corporate behemoths, they’ve struggled to connect with younger generations – a cautionary tale of drifting away from your core values and not investing in brand equity.As the most iconic surf brand that has pioneered generations of progression and innovation, Quiksilver has been delivering the best of the best to surfers everywhere since 1969.
Who is Rip Curl owned by?
In October 2019, Rip Curl was sold to outdoor specialist company Kathmandu. On 16 August 2021, Rip Curl appointed Brooke Farris as the chief executive officer. The recent $350 million sale of surfing icon Rip Curl to New Zealand outdoor clothing and accessories retailer Kathmandu marks the end of an era, with the big three pioneering Aussie surf brands (Rip Curl, Quiksilver and Billabong), all founded around the same time, now in the hands of international owners.