Is Decathlon a luxury brand?
Decathlon is the world’s largest sporting goods retailer, with over 1,700 stores all around the world. With our vertical business model, including research and development facilities, production, and supply chain in-house – we can offer high-performing products without the premium price. French sports retailer decathlon has made a turnaround in fy24, reporting a profit of rs 197 crore, a sharp recovery from a rs 18 crore loss in fy23. However, its revenue growth remained flat, registering a 2. March 2024.
Why is Decathlon cheaper?
Most shops buy from Nike, Adidas and then add distributor and retailer markups. Decathlon actually skips all that. They design, manufacture and sell everything themselves. They have their own brands for camping, for football or for fitness and their one chain one owner and fewer hands in the pot means lower prices. Affordable in-house brands and local sourcing: Rather than competing in the premium sportswear space dominated by other major global players such as Adidas, Nike, and Puma, Decathlon focused on affordability.
Is Decathlon a Chinese brand?
The correct answer is French sports goods retailer. Decathlon is a French multinational sports goods retailer known for providing high-quality products at affordable prices. It was founded in 1976 by Michel Leclercq in Lille, France. Since then, it has expanded to over 60 countries worldwide, including India. Decathlon India CEO, Sankar Chatterjee told The Hindu that the French brand was capitalising on the growing sports markets in India.