Are Trustpilot reviews to be trusted?
Trustpilot is a very good place to read reviews. People are very trustworthy in their experiences. You can believe their personal stories are a genuine account of what actually happened to them. They offer the good & the bad so you know nothing is biased in anyway. Some reviews may look suspicious, and some may look real, but it can often be nearly impossible to tell for sure. For example, you already know to watch out for reviews that seem too positive to be real, but some fake positive reviews give less than the highest possible rating in order to seem more believable.Trust in reviews defines the very essence of Trustpilot, so we take the job of maintaining a trustworthy community very seriously. We have a host of measures to ensure the reviews on our platform reflect genuine experiences, and to detect and remove fake reviews.Reviews are assessed by detection systems All reviews submitted to Trustpilot are assessed by our automated detection systems against millions of data points to search for fake reviews, and they’re checked for compliance against our policies and guidelines.Blocking Reviewer accounts Where a reviewer repeatedly breaches our Guidelines for Reviewers, such as posting fake or harmful reviews, or threatening businesses in any way, we’ll suspend or block access to their Trustpilot profile.
How to detect fake reviews on Trustpilot?
It’s extremely difficult for people to distinguish what is real and what is fake just by reading the content of a review. That’s why we use automated detection technology to analyze hundreds of data points—it’s designed to flag reviews that may be fake, contain advertising or promotional, or harmful or illegal content. Dig into Their Other Reviews If you notice any similarities in phrasing, the chances are that the review is fake. Another way to detect non-legitimate reviews is to check whether they’re a “professional reviewer. To cover themselves, they’ll often claim that they received a free product in exchange for a review.It’s extremely difficult for people to distinguish what is real and what is fake just by reading the content of a review. That’s why we use automated detection technology to analyze hundreds of data points—it’s designed to flag reviews that may be fake, contain advertising or promotional, or harmful or illegal content.Online reviews might help you decide what to buy or what company to hire. You should be able to trust that these reviews reflect the honest opinions of people who actually used a product or service. Unfortunately, some reviews are fake, deceptive, or manipulated — and that hurts both people and honest companies.Dig into Their Other Reviews If you notice any similarities in phrasing, the chances are that the review is fake. Another way to detect non-legitimate reviews is to check whether they’re a “professional reviewer. To cover themselves, they’ll often claim that they received a free product in exchange for a review.
Can companies remove bad reviews on Trustpilot?
Yes. We assess each and every flagged review to see if they breach our guidelines, regardless of who wrote those reviews or which business they’re written about. The review may be taken offline if it doesn’t meet our guidelines. You can read more about the process here: What happens after businesses flag reviews? You can delete a review that you wrote for another business. You cannot delete someone else’s review a Google user left on your business profile. Instead, you must report the review to Google for them to review.No, you can’t legally pay for Google reviews. Paid reviews are misleading and don’t give an accurate or genuine account of your business.No, businesses cannot delete reviews themselves. However, you can report reviews that violate Google’s content policies, such as fake or inappropriate reviews, for removal.No—we don’t allow any businesses to pay to remove bad reviews. In this article, you can learn more about how we work to build trust between consumers and businesses.
Is Google reviews or Trustpilot better?
Google Reviews clearly helps with SEO, especially for local search and map visibility. Trustpilot has minimal impact on SEO and is better suited for building trust on your website or landing pages. There is controversy about the legitimacy of some of Trustpilot’s and other consumer review websites’ reviews and the way that it deals with complaints about them, although Trustpilot claims that it strives to only include genuine reviews.They state that “Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve. However, it seems that Trustpilot may prioritise its profits over its stated purpose and might not be entirely impartial when it comes to reviews.Trustpilot was founded by the company’s former CEO, Peter Holten Mühlmann, in Denmark in 2007. He started the company when his parents started shopping online. At the time, he was studying at Aarhus University, School of Business and Social Sciences and would later leave university to pursue Trustpilot.They state that “Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve. However, it seems that Trustpilot may prioritise its profits over its stated purpose and might not be entirely impartial when it comes to reviews.
Are Google reviews better than Trustpilot?
Trustpilot shines with its review verification process, customer analytics, and seamless social media integration for businesses. Google Reviews excel in leveraging local SEO benefits, Google My Business integration, and organic user-generated content to boost online visibility. Can You Trust Trustpilot’s Reviews? The short answer is: “Yes”. You can trust reviews on Trustpilot. With over 111 million reviews and over a decade of experience, it’s a pretty legitimate platform.Unless a reviewer permanently deletes their individual reviews, we keep reviews for as long as they have a Trustpilot account. When a reviewer deletes their account, all of their reviews are also permanently deleted. This is outlined in the ‘How long do we store your personal data? Privacy Policy.Whatever your reasons, you can always edit or delete a review you wrote on Trustpilot. Trustpilot reviews are user-generated content, so it’s up to the person who wrote and owns the review to edit or delete it.
Can Google take down negative reviews?
You can report any review, but only those that violate Google policies are eligible for removal. Flagged reviews that violate our content policies are removed and will no longer show on Maps and Search. Learn more about prohibited and restricted content. No, businesses cannot delete reviews themselves. However, you can report reviews that violate Google’s content policies, such as fake or inappropriate reviews, for removal.No, it is not illegal to delete Google reviews. However, the ability to do so is limited. Business owners can’t directly remove a review unless it violates Google’s review policies. If a review breaches these guidelines, you can flag it for removal.You can filter by Service Reviews or Product Reviews. Find the review you want to delete. At the bottom of the review, click Delete.How many reports needed to delete Google review? You only need to flag a review once for Google to subject edit to their review process. However, this doesn’t guarantee the deletion of the review. Note that the number of times a review is flagged doesn’t affect Google’s review process.
What are the disadvantages of using Trustpilot?
Cons: One downside of Trustpilot is that sometimes it can be hard to tell which reviews are real and which might be fake or biased. While the company tries to manage this, some businesses might still get unfair ratings based on a few bad experiences. Data for 2025 shows that roughly 30% of all online reviews are fake, and a shocking 82% of consumers encounter them annually. The financial fallout is equally immense, with fake reviews projected to cost consumers an estimated $787 billion in 2025 due to misleading purchases.Research shows 68% of consumers won’t believe reviews are legitimate if there are no negative ones, and 95% suspect censorship or fake reviews when only positive feedback is visible. Here’s the surprising truth: The optimal star rating for maximum credibility falls between 4.