Is Decathlon a Japanese brand?
Decathlon (French pronunciation: [dekatlɔ̃]) is a French sporting goods retailer. With 1,817 stores in 79 countries and regions (2024), it is the largest sporting goods retailer in the world. Threat of Counterfeit Products As a popular and widely recognized brand, Decathlon is vulnerable to fake products flooding the market, which can mislead consumers and diminish trust in the company’s genuine offerings. These counterfeit items impact sales and lower the perceived quality of Decathlon’s products.Decathlon SE is a French sporting goods retailer founded by Michel Leclercq in 1976. It is the largest sporting goods retailer in the world, with over 2,080 stores in 56 countries and regions.
What is the new brand of Decathlon?
Naturally, a new brand icon was introduced too, known as ‘L’Orbit’, expressing the Decathlon’s new purpose: ‘to move people through the wonders of sport’. While the practice itself is generating a lot of attention, Decathlon also changed its name to Nolhtaced, which is essentially the company’s name spelt backwards, in the Belgian cities of Evere, Namur and Ghent.Decathlon was founded in 1976 in Lille, France, with a mission to sustainably make sport accessible for the many.
Who is the owner of Decathlon?
DECATHLON, one of the biggest sport brand in the world, was not created by chance. It is the culmination of a vision, that of Michel Leclercq, who was able to spot the potential of a booming market and turn it into a unique success story. Javier López, CEO of Decathlon. Credits: Decathlon. Sportswear multinational Decathlon has restructured its leadership, appointing Spaniard Javier López as the company’s new CEO. This appointment follows Julien Leclercq’s naming as Chairman of the Decathlon Group last February.