What does the Quiksilver logo mean?
The cresting wave and snow capped mountain logo symbolises excellence and authenticity. The logo was inspired by a famous Japanese woodcut depicting a typhoon wave and Mt Fuji. The mountain logo, originally designed by founders Alan Green and John Law, was inspired by the famous Japanese woodcut The Great Wave off Kanagawa depicting a tidal wave in front of Mount Fuji.
Who is buying Quiksilver?
Authentic Brands Group will acquire the full brand portfolio of sportswear, surfwear and lifestyle company Boardriders, including Quiksilver, Billabong, Roxy, RVCA, DC Shoes and Element. In 1969 an Australian wetsuit maker by the name of Alan Green had an idea for boardshorts for surfers. In his base of Torquay-Victoria, Australia he made some, brought his friends on board to help, sold some of the shorts, and overnight had found out that surfers liked boardshorts. And so Quiksilver was born.The parent company changed its name in March 2017 from Quiksilver, Inc. Boardriders, Inc. Quiksilver, Roxy and DC Shoes. In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands.We will blend surf culture with refined sophistication, bringing the best of the past and future together. Authentic bought Quiksilver in 2023 as part of an acquisition deal for the entire Boardriders portfolio, which also included Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper and Honolua.The reputation of Quiksilver boardshorts quickly grew, and so did the demand. Soon Quiksilver was available all over Australia. All the top surfers throughout the 1970s wore Quiksilver boardshorts.
How old is Quiksilver?
As the most iconic surf brand that has pioneered generations of progression and innovation, Quiksilver has been delivering the best of the best to surfers everywhere since 1969. True to a unique lifestyle, Quiksilver holds passion, authenticity and innovation as fundamental values. The brand’s identity is represented by its logo: a mountain inside a wave symbolizing its attachment to boardsports and its environments, the sea and the slopes.Quiksilver is an Australian brand known for its clothing and accessories related to board sports, especially surfing.Quiksilver Women’s Gets Another Life With Velocity Global Brands. Authentic acquired Quiksilver as part of its Boardriders acquisition in 2023.
Who owns Quiksilver?
Boardriders, Inc. Quiksilver, Roxy, DC Shoes, Billabong, Element, Von Zipper, RVCA, and XCEL. From its office at Quiksilver’s Headquarters in Huntington Beach, California, the Boardriders Foundation is in coordination with the company’s global offices in Asia, Australia, Europe and across the world.