Is Quicksilver still around?
Virtually all Quiksilver, Billabong and Volcom stores in the U. S. The shutdown comes as the licensee Liberated Brands has filed for bankruptcy. The brands will continue to be sold, however, as licenses have been transferred to another company. The licenses for Liberated to operate Volcom, RVCA and Billabong in North America were terminated in December of last year “as a result of Liberated’s default under the associated licenses,” according to Liberated’s CEO.Liberated had licensed a large portion of the portfolio of Authentic Brands Group, which bought Billabong, Quiksilver, RVCA, Roxy and others from Boardriders in September 2023. Before that, the company had already licensed the Volcom and Spyder brands, also owned by Authentic.
Is quicksilver a premium brand?
QUIKSILVER HISTORY While still sticking to the core roots of the mountain and the wave, Quiksilver has become recognized as the premium youth lifestyle and culture clothing brand within the action sports market. In their branding strategy Quiksilver tends to focus on youthfulness but additional to the beach lifestyle of Billabong, the brand emphasizes the community around the sport showing values such as independence, energy and passion.QUIKSILVER HISTORY While still sticking to the core roots of the mountain and the wave, Quiksilver has become recognized as the premium youth lifestyle and culture clothing brand within the action sports market.Quiksilver is a brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California. It is one of the world’s largest brands of surfwear and boardsport-related equipment.
Are Billabong and quicksilver the same?
Who owns Billabong, Quiksilver and Volcom? As a licensee, Liberated operated Billabong, Quiksilver, Volcom and the other four brands, which are owned by Authentic Brands Groups, a global brand development company. Billabong competitors include Volcom, Quiksilver, Burberry, Oakley and Perry Ellis International. Billabong ranks 4th in CEO Score on Comparably vs its competitors.Billabong has a new home with O5 Apparel, which also has the license for Quiksilver, after owner Authentic Brands Group pulled the licenses for Billabong, RVCA, and Volcom from Liberated Brands.