Why is FIJI Water being sued?
Ill. Mar. Fiji’s claim that its water is “natural artesian water” are deceptive because the product bottles contain microplastics. Fiji Water is a brand of bottled water owned by the American conglomerate The Wonderful Company.It competes with other high-end brands like Evian and Voss, but its unique selling propositions—such as its exotic source and high purity—set it apart. This market positioning allows Fiji Water to maintain higher prices compared to mainstream bottled waters.