What does the Hurley brand stand for?
Founded in 1979 by passionate surfer Bob Hurley, the brand originated as Hurley Surfboards, a modest factory-retail outlet nestled in the heart of Huntington Beach, California’s surf culture. Bluestar Alliance LLC, which bought Hurley from Nike, wants to expand the surfwear brand into a broader action-sports and lifestyle company, reaching beyond the beach and into areas including snow, skate, music and art.Founded in Southern California in 1999, Hurley was created to celebrate the freedom and creativity of the ocean lifestyle — blending performance with style for surfers, skaters, musicians, and creators around the world.