What does the Rip Curl logo represent?
It was the idea of adventure, looking for and surfing good waves, having a few beers at night and a good time, then getting up the next day and doing it all again. Brian Singer, Rip Curl Co-Founder. This iconic logo represents that relentless urge to explore, the anticipation, the laughs, the disasters, the surf. The recent $350 million sale of surfing icon Rip Curl to New Zealand outdoor clothing and accessories retailer Kathmandu marks the end of an era, with the big three pioneering Aussie surf brands (Rip Curl, Quiksilver and Billabong), all founded around the same time, now in the hands of international owners.Get the latest girls clothing and swimwear from Rip Curl. Shop our range of girls surf clothes, including tees, dresses, jumpers, bathers and heaps more. With sizes available for kids and teens, find the perfect fit for their surf style at Rip Curl.Now designing, producing, and distributing a variety of innovative products in more than 60 countries worldwide, Rip Curl takes pride in our world-class roster of surfers and the simple objective to Live The Search.The big three surf brands – Rip Curl, Billabong, and Quiksilver – built their businesses as rebellious outsiders, but as they’ve become corporate behemoths, they’ve struggled to connect with younger generations – a cautionary tale of drifting away from your core values and not investing in brand equity.
Who is CEO of Rip Curl?
Ashley reade is rip curl’s new ceo. Reade spent the past eight years as vp and gm of nike’s asia pacific operations. After 20 years with nike, seasoned executive ashley reade has been named the new ceo of aussie surf brand rip curl.Iconic Australian surf brand Rip Curl has been acquired by New Zealand specialist outdoor retailer Kathmandu in a $350 million deal, following years of sale attempts by the company’s founders. Rip Curl was founded in 1969 in Torquay, Victoria, by surfers-turned-business owners Brian Singer and Doug Warbrick.Rip Curl is one of the biggest names in the surfing industry today and it all began with one simple question. One of Australia’s most iconic surfing brands was started with an eight-word question. From there, it grew into a global empire.Rip Curl has become one of the largest surfing companies in Australia, Europe, South America, North America and South Africa.
Why is it called Rip Curl?
The name ‘Rip Curl’ was taken from a vee-bottom surfboard that Doug bought in 1968, on which he’d written “Rip Curl Hot Dog. The words didn’t mean anything, he later admitted, “Except ripping was groovy; surfing the curl was groovy; we wanted to be groovy — so that was it. Rip Curl is an Australian designer, manufacturer, and retailer of surfing sportswear (also known as boardwear) and accompanying products, and a major athletic sponsor. Rip Curl has become one of the largest surfing companies in Australia, Europe, South America, North America and South Africa.FOUNDED IN 1969 BY BRIAN SINGER AND DOUG “CLAW” WARBRICK, RIP CURL IS ONE OF THE WORLD’S MOST RECOGNIZED AND RESPECTED BRANDS. IT HAS BEEN AT THE FOREFRONT OF THE SURF AND SNOW SCENES SINCE ITS CREATION. Rip Curl is a company for, and about, the crew on The Search.After 20 years with Nike, seasoned executive Ashley Reade has been named the new CEO of Aussie surf brand Rip Curl. KMD Brands has revealed Ex-Nike Executive Ashley Reade will be taking the helm as CEO of Rip Curl.After 20 years with Nike, seasoned executive Ashley Reade has been named the new CEO of Aussie surf brand Rip Curl.
Who owns Rip Curl now?
In October 2019, Kathmandu announced it would buy 100% of Australian surf brand Rip Curl for A$350m. In March 2022, Kathmandu Holdings was rebranded KMD Brands. KMD Brands, the owner of Rip Curl and outdoor clothing and camping brand Kathmandu, is shutting stores as part of a major overhaul to boost flagging sales and profits, and revive its share price.KMD Brands, formerly Kathmandu Holdings, is a New Zealand global outdoor, lifestyle and sports company consisting of three brands: Kathmandu, Rip Curl and Oboz. Kathmandu was founded in 1987 in New Zealand and specialises in clothing and equipment for travel and the outdoors.In a deal worth up to $350M (a combination of cash and shares), the acquisition sees Kathmandu become a $1 billion Australasian surfing and outdoor adventure lifestyle company. Rip Curl CEO Michael Daly will continue to lead the firm and will report to Kathmandu CEO Xavier Simonet.