Who currently owns Buell?
In 2021, EBR Motorcycles purchased the rights to the Buell brand and its trademarks, marking a full-on revival in the consumer market. Erick Buell, however, is no longer calling the shots at the company. Instead, Bill Melvin serves as CEO. Founded in Wisconsin in 1983, Buell Motorcycle Co. Following financial hardship, Bill Melvin acquired the company and moved it to Michigan, where it was relaunched in 2021.Even though production on Buell motorcycles has stopped, our passion for the brand has not. In fact, many of our employees are Buell® riders! We continue to stock factory Buell® parts and clothing and we are more than willing to service and maintain the Buell models that you still love to ride.Buell Motorcycles was acquired by Harley-Davidson in 1993 and became a wholly owned subsidiary in 2003. In 2009, Harley-Davidson discontinued Buell production. The company was revived by Liquid Asset Partners in 2021. Since moving to Michigan in 2021, the company has continued to see increases in production demand.Like that brand, the company that revived Buell also holds roots in the United States, setting up its current base of operations in Grand Rapids, Michigan. From there, the brand also manufactures its motorcycles by hand. While the bikes are made in America, however, not all of their parts are.Fast forward to 2025: Buell Motorcycles isn’t just back—it’s roaring, innovating, and ready to redefine what an American performance motorcycle should be. From a massive investment in Michigan to the debut of a radical new machine called the Super Cruiser, the company is rewriting its story.
Is Buell an American brand?
Founded in Wisconsin in 1983, Buell Motorcycle Co. Following financial hardship, Bill Melvin acquired the company and moved it to Michigan, where it was relaunched in 2021. From the founding of Buell Motorcycles in 1983 until Harley-Davidson pulled the plug in 2009, over 137,000 Buell motorcycles were manufactured.