Who owns iROCKER SUP?
ROCKER is the premiere outdoor sports and lifestyle brand specializing in inflatable paddle boards. Launched in 2013, iROCKER’s co-founder and CEO Steve Elder created the company as a passion project with the vision to shake up the paddle board industry and offer customers a strong community experience. ROCKER was built to empower water lovers at every level. With a focus on rugged construction, modular gear, and a vibrant paddling community, the brand supports everything from leisure paddling to serious adventure. ROC, by contrast, makes entry-level boards for those testing the waters.High Society’s boards are slightly heavier and may require more effort to inflate or carry, making them better suited for paddlers with some experience. ROCKER makes paddleboarding accessible and stress-free; High Society works best for seasoned explorers.ROCKER boards are engineered for stability, glide, and tracking. BLACKFIN takes it up a notch with carbon rails, while the CRUISER balances width and maneuverability for first-time users. ROC boards shine in calm water and beginner stability but fall short in choppy conditions or speed.
Where is iROCKER made?
Made in Florida Born in a Florida garage in 2013, our eponymous brand has since become beloved by paddlers around the world. Ranked among the best SUPs on the market, the functional and durable build of the iROCKER line makes it a reliable pick for explorers of all sizes and skill levels. Made in Florida Born in a Florida garage in 2013, our eponymous brand has since become beloved by paddlers around the world.Made in Florida, Sold Globally. Born in a Florida garage in 2013, our eponymous brand has since become beloved by paddlers around the globe. Ranked one of the best SUPs on the market, the functional and durable build of the iROCKER line make it a reliable pick for explorers of all sizes and skill levels.