What is the purpose of a launch?
A product launch serves many purposes for an organization— giving customers the chance to buy the new product is only one of them. It also helps an organization build anticipation for the product, gather valuable feedback from early users, and create momentum and industry recognition for the company. A brand launch is the process of introducing your brand to your target audience. Every brand has to start somewhere, and a successful launch helps make your brand visible to a wider audience of potential customers.A successful product launch requires tremendous planning, foresight, and communication. A product launch can accelerate trial and adoption. The launch also has the potential to create buzz around a product. When done well, a successful product launch can carve out a place in the competitive landscape.A launch event is your opportunity to showcase your new offering to potential customers, capture the attention of the media, and inspire confidence among investors. When executed well, it builds excitement, engages your audience, and leaves a lasting impression that drives momentum long after the event ends.
What is meant by launch?
SEND) to send something out, such as a new ship into the water or a spacecraft into space: A spokesman for the dockyard said they hoped to launch the first submarine within two years.